Jussi Oksanen, an Olympic athlete and professional snowboarder for 18 years, has seven X Games medals to his name and is widely known as one of the best backcountry snowboarders of all time.
It was while filming for a snowboard film in Alaska in 2008 that Jussi, along with friend and filmmaker, Brad Kremer, realized just how much the trail of single-use plastic water bottles was tarnishing their travels. Jussi’s search for a reusable bottle that met both his demanding hydration needs and fit his style came up short over and again, and he guessed he wasn’t the only one. He committed to starting a company that would fill that void and shortly after, Mizu was born.
Today, Jussi continues to push all Mizu products to their limits in real world situations alongside the Mizu advocates. His passion for a plastic free playground is matched only by his passion for creating durable products for like-minded people. Check out Jussi in action HERE.